Visit Central Florida
Experience The Real
Florida Magic
Central Florida’s Polk County is where the Real Florida Magic comes to life. Made up of 17 charming communities, including Lakeland and Winter Haven, this welcoming region is filled with unexpected discoveries around every corner. From mouth-watering BBQ and MLB Spring Training to one-of-a-kind attractions, thrilling theme parks, and unforgettable outdoor adventures, Central Florida’s Polk County offers a vacation experience that feels worlds away while remaining conveniently located just minutes from all the major theme parks and both the Atlantic and Gulf coasts.
Explore the resources below to discover unique selling points, itinerary inspiration, and insider tips designed to help you confidently position Central Florida’s Polk County as a must-visit destination for your clients.
Step Inside
Polk County
Welcome to
Central Florida
Central Florida is a destination where natural beauty, small-town charm, and unexpected adventure come together just beyond the theme park spotlight. the region offers a refreshing blend of scenic lakes, historic districts, outdoor experiences, and family-friendly attractions that feel both authentic and accessible.
From strolling vibrant downtowns and discovering local dining gems to exploring waterfront trails and iconic attractions, Central Florida delivers a well-rounded experience that is as relaxing as it is engaging. It is an easy addition to any itinerary, giving travelers the chance to experience a different side of Florida that feels both close to the action and worlds away.
Sell
Central Florida
All the tools you need
to learn, love and
promote
Selling Central Florida is easy with the range of tools and resources available through Visit Central Florida, including itinerary ideas, destination guides, and training opportunities that simplify planning. With its close proximity to Orlando and Tampa, year-round sunshine, and a diverse mix of experiences from relaxing lakeside escapes to family-friendly attractions, it is a natural add-on that enhances any Florida itinerary and gives you more ways to deliver value to your clients.
Click below for more amazing Travel Advisor tools!
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Visit Central Florida
Tourism Institute
Train to become a Certified Central Florida Expert
Take your Central Florida expertise to the next level with the Central Florida Tourism Institute, designed to give you the knowledge and tools to confidently sell this unique and affordable destination. Through a quick, flexible course, you’ll learn about key experiences like LEGOLAND® Florida Resort, vacation homes, and local attractions while gaining access to ready-to-use sales resources, insider tips, and ongoing updates to support your business. Graduates not only earn a certification but also unlock valuable perks and exclusive experiences, helping you turn knowledge into higher-value bookings and stronger client recommendations.
Visit Central Florida’s Team!
Need advice or resources?
Visit Central Florida’s team is ready to assist.
