VISIT UTAH

Life Elevated

Utah is a place that grabs travelers from the moment they arrive, offering scenery and experiences that feel almost unreal. One trip might take you through winding red rock canyons glowing at sunset, while another leads to crisp mountain air, shimmering alpine lakes, and some of the best snow on earth. The state’s cities add their own spark with lively neighborhoods, inventive dining, local art, and a warm sense of community. Visitors can settle into luxurious mountain lodges, charming desert hideaways, or family-friendly towns that make exploring easy and memorable. Whether your clients want adrenaline-filled adventure, peaceful time in nature, or a chance to connect with authentic Western culture, Utah delivers a kind of magic that stays with them long after the vacation ends.

Utah’s Cities & Regions

Across Utah, a mosaic of cities and regions creates a travel experience unlike anywhere else. Salt Lake City buzzes with urban energy, innovative dining, and mountain views in every direction. Park City combines alpine luxury with a welcoming small-town feel. Moab draws adventurers from around the world with its surreal red rock playground, while St. George brings warm desert landscapes and a fast-growing arts scene. Northern valleys offer peaceful countryside charm, and the Wasatch Front delivers endless outdoor access paired with lively cultural hubs. Each community brings its own personality, and together they form a destination filled with contrast, discovery, and unforgettable moments for every type of traveler.

Access everything you need to design unforgettable Utah travel experiences for your clients, including planning tools, region guides, itineraries, and official travel resources that make trip creation seamless and exciting. These tools provide a great foundation to build complete, bookable itineraries in partnership with Canyon Spirit Rail Tours and Southwest Adventure Tours, combining Utah’s iconic destinations with expertly guided rail journeys and immersive tour experiences your clients will love.

Sell Utah

All the tools you need
to learn, love and
promote

Utah is easy to get to and explore, whether clients arrive through Salt Lake City International Airport or other regional gateways, then head out to iconic national parks, vibrant urban hubs, mountain towns, and scenic byways that stretch across the state. You’ll find transportation details, maps, travel guides, suggested itineraries, insider tips, and more to help tailor adventures from snowy peaks to red rock canyons. Dive into our resources and promotions to help your clients experience the full breadth of culture, outdoor wonder, and endless discovery that defines Utah.

Click below for more amazing tools!

Canyon Spirit

An elevated rail
journey through the
American Southwest

Journey by rail across the majestic and sprawling landscapes of the American Southwest onboard Canyon Spirit. From the comfort of our glass-dome train, take in the expansiveness of the rugged desert canyons and endless red rock formations, millennia in the making. Immerse yourself in the spirit of these storied lands with only the panoramic windows separating you from the everchanging vistas. Sit back, relax and indulge in world-class service. Every detail has been designed to elevate and make your rail journey unforgettable.

Contact Us:

Coco Souter

Manager, Partnership Marketing
604.606.7200
csouter@thearmstrongcollective.com

Southwest Adventure Tours

Adventure awaits
for the Great
American Southwest

At Southwest Adventure Tours, we believe travel should be immersive, effortless, and unforgettable. Our small-group tours are designed to highlight the best of the West — from red rock landscapes and alpine lakes to starry desert skies and cultural wonders. Whether you’re chasing epic views, unique wildlife, or simply a deeper connection to nature, we’re here to help you experience it all.

Contact Us:

Jason Murray

President
435.590.5864
Jason@southwestadventuretours.com

Matt Warren

Director of Marketing
435.590.9987
Matt@southwestadventuretours.com

Upcoming Live Virtual Trainings

Visit Utah & Visit Salt Lake Webinar
Thursday, June 18th @1pm EST

Ready to expand how you sell Utah? Join us for a dynamic session with Visit Utah and Visit Salt Lake as we explore the perfect balance of wide-open adventure and vibrant city experiences. Learn about the national parks and scenic byways to Salt Lake’s thriving culinary scene, arts culture, and easy access to the outdoors. Attend live for practical itinerary ideas and positioning tips that will help you confidently match the right Utah experience to the right client. If Utah hasn’t been a top seller for you yet, this is your opportunity to change that.

The Visit Utah
Specialist Academy

Elevate Your Utah
Knowledge in 2026

With booking season right around the corner, Visit Utah has a great resource to make your clients have unforgettable memories in 2026! The Utah Specialist Academy is your gateway to mastering one of the most dynamic travel destinations in the U.S. The program features engaging and organized content that will help you sell Utah in no time, ranging from hotspot destinations and accessible travel to dark sky parks and cultural travel!