VISIT SALT LAKE

4 Seasons of Adventure

Salt Lake is where urban energy meets mountain adventure in the most effortless way. In the morning, your clients can explore a vibrant downtown filled with acclaimed restaurants, local boutiques, craft breweries, and a thriving arts scene, and by afternoon they can be hiking alpine trails or breathing in crisp canyon air just minutes away. The city blends rich pioneer history and cultural landmarks with a modern, creative spirit that feels fresh and welcoming. Visitors can choose from upscale hotels, walkable neighborhoods, and easy access to world-class ski resorts that turn every season into a selling point. Whether your clients are looking for an active getaway, a culinary city break, or a gateway to Utah’s iconic landscapes, Salt Lake delivers an experience that feels both dynamic and distinctly elevated.

Things to do
in Salt Lake

Minutes from the mountains. Moments from everything.

Across Salt Lake, a dynamic mix of attractions creates an experience that feels both metropolitan and wildly adventurous. Downtown invites visitors to explore Temple Square, fascinating museums, performing arts venues, and a growing culinary scene that ranges from elevated dining to local favorites. Outdoor enthusiasts can head just minutes from the city center to hike scenic canyon trails, paddle on alpine lakes, or carve fresh powder at world-class ski resorts. Sports fans can catch NBA action or major league soccer, while shoppers and art lovers find plenty to discover in lively neighborhoods and creative districts. From cultural landmarks to mountain thrills, every corner of Salt Lake offers something different, coming together to create a destination packed with energy, access, and year-round appeal for every type of travel.

Access everything you need to design unforgettable Utah travel experiences for your clients, including planning tools, region guides, itineraries, and official travel resources that make trip creation seamless and exciting. These tools provide a great foundation to build complete, bookable itineraries in partnership with Canyon Spirit Rail Tours and Southwest Adventure Tours, combining Utah’s iconic destinations with expertly guided rail journeys and immersive tour experiences your clients will love.

Sell Salt Lake

All the tools you need
to learn, love and
promote

Salt Lake is remarkably easy to access and even easier to explore, with Salt Lake City International Airport located just minutes from downtown and the mountains rising right at the edge of the city. From walkable urban neighborhoods and cultural landmarks to scenic canyons and world-class ski resorts less than an hour away, everything is within reach. You’ll find transportation guidance, seasonal inspiration, attraction details, and itinerary ideas to help craft seamless stays that blend city discovery with outdoor adventure. Explore the tools and resources available to create Salt Lake experiences that are convenient, dynamic, and unforgettable in every season.

Click below for Salt Lake’s best selling tools!

Access the essential resources you need to create compelling Salt Lake itineraries for your clients, from curated things-to-do lists and neighborhood guides to seasonal highlights and insider recommendations. Use these tools to craft seamless city stays that pair effortlessly with nearby mountain adventures, cultural attractions, and year-round events, giving your clients a well-rounded and easy-to-book Salt Lake experience they will be excited to explore.

Upcoming Live Virtual Trainings

Visit Utah & Visit Salt Lake Webinar
Thursday, June 18th @1pm EST

Ready to expand how you sell Utah? Join us for a dynamic session with Visit Utah and Visit Salt Lake as we explore the perfect balance of wide-open adventure and vibrant city experiences. Learn about the national parks and scenic byways to Salt Lake’s thriving culinary scene, arts culture, and easy access to the outdoors. Attend live for practical itinerary ideas and positioning tips that will help you confidently match the right Utah experience to the right client. If Utah hasn’t been a top seller for you yet, this is your opportunity to change that.

Elevate Your Salt Lake
Knowledge in 2026

Take the Utah Specialist Academy and become a Salt Lake expert

Explore the Visit Utah Partnership Hub to discover more about Salt Lake and our fellow Utah partners, all in one convenient place. There, you can access deeper destination insights, campaign resources, and at the bottom of the page, details on the Utah Specialist Academy with a direct link to begin the course. This engaging advisor training program equips you with the knowledge and confidence to sell Salt Lake and the greater Utah experience with expertise and enthusiasm.